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Factors which determine consumer preferences for certain brands are not limited just to income, age and social status; other important considerations are the brand's ‘personality’ and whether it fits with that of the consumer, according to Natalia Antonova, Associate Professor of the Department of Organizational Psychology and Head of the Psychology of Consumer Behavior Research and Study Group, and Veronika Morozova, member of the Group.

Joseph MacInnes has been Assistant Professor at HSE School of Psychology since 2013. He teaches both undergraduate and graduate students of HSE Faculty of Social Sciences. In February he conducted an extended workshop on eyetracking for students of Master’s programme Cognitive Sciences and Technologies: from Neuron to Cognition. Professor MacInnes has talked to HSE News Service about his work at HSE, the nature of his research and shared his recommendations for international students on better adapting to Russian culture.

A career in science and technology might sound appealing to the average Russian, but a recent survey showed that most Russians believe men are better suited for this line of work than women. The young women interviewed for this story, a mathematician and a programmer, are of a different opinion.

On March 3, 2016, HSE Rector Yaroslav Kuzminov gave a talk about possible future scenarios for Russia's higher education at the All-Russian Research Centre for Aviation Materials (VIAM) as part of the Syncletos at VIAM series of meetings with prominent guest speakers such as academics, government officials and politicians.

One of the HSE’s newly launched Master’s programmes – Population and Development – aims to train specialists who can develop solutions to many of today’s economic and social challenges. Taught entirely in English and offering courses in public administration, economics, demography and statistical analysis, the programme has partnerships with universities in France, Germany, Italy and Belgium.

HSE has teamed up with the University of California at San Diego (ranked 14^th on the ARWU ranking, 41^st on THE, and 59^th on QS) to launch the new Data Structures and Algorithms specialization on Coursera. The specialization is taught completely in English and consists of five interrelated courses. Registration is open until March 7.

Alan Barenberg, Associate Professor in the Department of History at Texas Tech University, recently gave a presentation entitled ‘From the Margins to the Home Front: Vorkuta at War’ at a seminar held by the HSE International Center for the History and Sociology of World War II and Its Consequences. In his presentation, he sought to provide insights not only about the role of forced labor in the USSR during the Second World War, but also regarding the relationship between the Gulag and Soviet society more broadly.

While being single or married does not usually make much difference in terms of life satisfaction for younger people, single individuals tend to feel less happy as they age, particularly at certain moments of their lives, and most single people experience a peak of unhappiness once they retire, according to Anna Shirokanova, Senior Research Fellow of the HSE Laboratory for Comparative Social Research in St. Petersburg.