MIEM and HSE Design School Meet with Indonesian Game Dev Representatives
In December, the Indie Go space hosted a meeting with representatives of Indonesia’s game development industry. Colleagues from the ‘Game Engineering and Interactive Systems’ workshop of the HSE Tikhonov Moscow Institute of Electronics and Mathematics (MIEM) and the HSE Art and Design School learned about the intricacies of the Indonesian game industry and told the visitors about their own projects.
The game developers from Indonesia were met by colleagues from the ‘Game Engineering and Interactive Systems’ workshop of MIEM and the HSE School of Design. The delegation visited Russia as part of the ‘Moscow Fest. Winter’ event hosted by the Agency of Creative Industries with the participation of the Video Game Industry Development Organisation (VIDO). The participants of the meeting discussed the potential for entering the Indonesian market, Indonesian interest in the Russian market, and opportunities for cooperation.
Representatives of major video game companies talked about the video game market and consumer habits in Indonesia. The speakers were:
Tanudiredja Andimulja, President of the APTIKNAS IT association
Kwee Arizal Gozaly, Head of Publishing at APTIKNAS
Ivan Chen, Mobile Game Developer at Locapala
Cipto Adiguno, President of the AGI developers association
The Indonesian gaming market is built upon social interaction: it is important for people to keep up to date with the latest events and discuss them with their loved ones. Studies have shown that users primarily find out about new games from family members and friends, noted Cipto Adiguno in his presentation. The opportunity to become part of a community is one of the main motivators behind gaming. Knowledge of local matters is important to understand key aspects of promotion, and proper localisation helps to avoid cultural stigmas and make games more accessible.
The guests proposed cooperation and help in adapting and publishing Russian games for the Indonesian market. They also showcased their major mobile and computer game projects and the awards they have received for them.
Ilya Semichasnov
‘HSE University and VIDO are working to find new vectors of cooperation in the gaming market with fast-developing young players who are not afraid to be creative and experiment in their solutions. We at HSE MIEM offer products aimed at automating the routine tasks faced by game developers, as well as tools that reimagine the traditional approach to the creation of interactive apps,’ noted Ilya Semichasnov, Head of the workshop ‘Game Engineering and Interactive Systems’ at HSE MIEM and expert at VIDO. The meeting also featured a talk by Ruslan Ruziev, an engineer at the workshop whose team is developing a range of games and game development software, including their own game engine and asset marketplace.
Vasily Ovchinnikov
‘The video game industry has always been global. As such, we consider the export of domestic projects to alternative markets to be a main track of work for us. We have already entered into direct international communication and partner relationships with video game associations in China, Brazil, Indonesia, Africa, Iran, and Bosnia and Herzegovina. These are mostly counties with large populations—a significant proportion of whom love video games—and where the governments either have a favourable relationship to game development or do not yet have a clear position. These are big markets which our developers should pay attention to.’
VIDO develops open expertise assessment for the overall development of the gaming industry and attracts investment both internally and from friendly countries. One area of the organisation’s activities is to foster a more positive public opinion of games and increase their profile. VIDO believes that this will help to boost the consumption of domestic games and expand the gaming market.
Text by Valeria Nemna
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